Life Lock is a company that sells identity theft protection services. The main objective of LifeLock’s software is to protect the consumer from fraud, at the expense of the Credit Reporting Agencies.

LifeLock charges just $10 a month to make a customers credit data more secure by placing an ‘initial fraud alert’ in files that are maintained by Credit Reporting Agencies. This sets off a flag in the credit reporting bureau’s system, forcing them to go through the files and check for fraud. The idea is to force the bureau’s to check for fraud before it happens.

LifeLock may create more work for the Credit Reporting Agencies; however it is a great way to ensure customer identities are protected.

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